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We usually
fill our new assignments with our own consultants who are rolling off
another project or with people that we already know well. When we hire,
these are typical of the professional roles:
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Marketing
Communications Professional
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Strategic
marketing planning, internal and external communications; collateral,
PR, interactive, and advertising know-how...
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Public
Relations Manager
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Oversight
of PR deliverables, media strategy and media relations, presentation
development, and speech writing...
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Interactive
Media Developer
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Production
of collateral materials, website design (content, messaging, architecture,
etc.) multimedia production...
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Advertising
Program Manager
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Oversight
of strategy, deliverables, and metrics; supervision of internal
and external resources; set objectives, audience, messaging, and
tactics...
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